Walk the Walk launches new one-stop website
Melanie May | 29 April 2016 | News
Grant making breast cancer charity Walk the Walk, which hosts the Moonwalk fundraising events, has launched a new website for supporters.
The site, designed and built by WPN Chameleon, allows supporters to find and register for any type of event, view their event history in their account, and use a number of community features such as the buddy system to help participants in the Moonwalks find a training partner.
It provides a single destination for supporters who previously had to use a number of different sites and systems to interact with Walk The Walk and participate in events, raise money or donate. The site also provides a single 360* supporter view for the charity for the first time.
Guy Aubertin, Walk The Walk commercial director said:
“As a charity brand with a growing supporter base, we wanted to ensure the digital experience of our organisation and our events was engaging, inspiring and a joy to use. And the time was right to put in place a single view of how people engage with us to allow our supporter communications to be much more relevant, targeted and personal.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.