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Charity website of the year award for WVS

WVS screengrab
Charity website of the year award for WVS

WVS (Worldwide Veterinary Service) has been awarded the ‘Charity of the Year’ award at the 2016 Good Web Guide awards.

The criteria for entry are that sites must be original and engage visitors from the offset, with all entries judged on design, navigation and structure, content, ease of use, interactivity, and social media strategy.

This year’s judges, which included Hubbub.co.uk CEO William Reeve, founder and CEO of Toucan Rasha Khawaja, founder and MD of Zest Digital Alex Minchin and Genie Venture co-founder and CEO Ciaron Dunne, also who had very specific criteria, which included the importance of ‘unique customer journeys’ and ‘staying true to who you are.’

WVS beat two other shortlisted charities: Carers.org and Cancer Research UK, to win the charity category.

Alex Minchin, judge and founder and managing director of Zest Digital, said:

“WVS was a clear winner across all four criteria, particularly impressing with their imagery and ease of use that invites the user to discover more about their projects.”

Emma Harrison, WVS marketing manager, said:

“Our aim is always to champion the welfare of animals all over the world and our website allows us to help achieve this by engaging and inspiring veterinary professionals to volunteer their time to work with us as well as providing updates on our various animal welfare projects to our supporters.”

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Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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