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Sainsbury’s Active Kids partners with Sported

Sainsbury’s Active Kids partners with Sported

Sported has become the first UK-wide community sports organisation to partner with Sainsbury’s Active Kids programme.

The partnership means that Sported’s premium members of over 3,000 UK community groups will now be able to collect Sainsbury’s Active Kids vouchers and exchange them for new sports equipment and experiences.

Since the 2005 launch of Active Kids, Sainsbury’s has donated £160 million worth of Active Kids equipment and experiences to schools and clubs across the UK. This year customers can collect Active Kids vouchers in Sainsbury’s stores until 3rd May.

Chris Grant, chief executive of Sported, said:

“Funding is always a struggle for our members, and it can be hard for them to access new kit, training and experiences. Now they will have the opportunity to take advantage of a wide range of offers and give the young people they’re working with an even better experience.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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