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Sainsbury’s donates 80,000 children’s books to Save the Children

Sainsbury’s donates 80,000 children’s books to Save the Children

Supermarket Sainsbury’s will donate 80,000 children’s books to Save the Children in support of child literacy in the UK.

The donation includes a selection of books for four, five and six years plus, and features a range of illustrated stories, colouring books and educational titles. The books will be distributed to areas where Save the Children is working across the UK with the aim of encouraging children and families to get more enjoyment from reading.

The donation was made as Sainsbury’s announced the winners of its second annual Sainsbury’s Children’s Book Awards. These are designed to highlight some of the best children’s books of the year. The judging panel include Melissa Smith, Head of the Born to Read programme at Save the Children.

The shortlisted books will be promoted in Sainsbury’s stores in the run-up to Christmas.

Emma Brewster, Sainsbury’s Children’s Book Buyer said:

“Sainsbury’s is a strong supporter of child literacy and believe too many children leave primary school unable to read well enough to enjoy it and read for pleasure. The consequences of this can affect them throughout the rest of their lives and that’s why we wanted to help highlight the issue and do our bit to help through our annual Children’s Book Awards. As well as raising awareness we’re proud to work with Save the Children to get books into the hands of the right groups to get more children reading well throughout the UK.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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