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Sainsbury’s tackles food waste with £1m funding offer

Sainsbury’s tackles food waste with £1m funding offer

Sainsbury’s is offering a £1m pot of for towns and communities that want to tackle food waste.

The funding announcement follows its recent commitment to continue its Waste less, Save more campaign, after its successful trial in Swadlincote, Derbyshire. Waste less, Save more is a five-year plan to help customers throw less food in the bin and save money on shopping bills.

More than 110 towns and cities across the UK have so far signed up to be Discovery Communities. Discovery Communities receive a how-to guide with ideas ranging from community events to technology that can help households reduce food waste, which is also available as a download on the Waste less, Save more site.

The ideas will include inspiration for free or low-cost solutions based on what has worked well in Swadlincote, which has trialled a number of initiative and tools, including free food-sharing app Olio and smart fridges which send ‘selfies’ to your smartphone to help avoid doubling up on produce.

Communities are invited to pick ideas from the guide and apply for funding to implement them, or to pitch their own ideas to a Dragons Den-style panel.

One deadline for applications has already taken place, and the final deadline is 31st March. Those interested in taking part should email for more information.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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