Every US Presidential election campaign throws up a new example of successful digital fundraising. This time it is Bernie Sanders’ campaign for the Democratic Party nomination that is achieving some impressive results, in particular in terms of lower-value donations.
Here are just a few of his digital fundraising achievements, as reported in Sanders’ online fundraising gives Clinton a run for her money:
- $6 million in the 24 hours after his New Hampshire victory
- $3 million after his narrow loss in Iowa
- $2 million on on day (Sept. 30)
- average donation is $27 – one hundredth of the legal maximum of $2,700, much lower than the average for Hilary Clinton’s campaign.
- ActBlue handled 2,689 donations per minute at one point. Its previous record was 781.
- in 2015 Sanders received 72% of his campaign donations from people who gave less than $200; Clinton received 16%.
More digital fundraising in US political campaigns:
- Barack Obama raises £7m in two weeks from donations of £3,000 or less (February 2008)
- Hilary Clinton’s online fundraising website “faster than Obama’s” (April 2007)
- Obama – world’s greatest fundraiser? (November 2008)
- Obama’s fundraising: amid the hype some serious analysis (November 2009)
- “Spam” for Bush fundraising online? (September 1999)
- Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns (2007)
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