COIF Scottish Fundraising Conference 2026 - book now

Obama’s fundraising: amid the hype some serious analysis…

Howard Lake | 11 September 2009 | Blogs

No comments too many people have speculated – just read this:

 

www.wilburforce.org/pdf/Online_Tactics_and_Success.pdf

Advertisement

Posthub advert. Meet the postal partner that saves time and money for charities. Like yours.

 

As it says, “This report was prepared by Sarah DiJulio, Executive Vice President,

and Andrea Wood, Senior Consultant, of M+R Strategic Services (M+R) for

the Wilburforce and Brainerd Foundations.

 

The report documents the results of M+R’s quantitative and qualitative analysis of the Obama for America’s New Media Campaign. The goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by nonprofit advocacy organizations.

 

Fascinating!

 

John

 

www.internationalfundraisingconsultancy

 

Loading

Mastodon