BHF’s London to Brighton Bike Ride 2016 launched
Howard Lake | 15 February 2016 | News
Europe’s oldest and largest charity bike ride takes place for the 41st year this year. Riders took to the streets of London today to mark the launch of the 2016 British Heart Foundation London to Brighton Bike Ride.
Bicycles on show included Penny Farthings, vintage bicycles and tandems. Some cyclists wore beachwear on a sunny but chill day as they cycled past Marble Arch, Buckingham Palace and across Westminster Bridge.
In the past 40 years over 750,000 riders have crossed the finish line, pedalling more than 40 million miles between them and raising over £57 million for BHF.
This year 19,000 riders are expected to register to take part in the event on Sunday 19 June.
Starting from Clapham Common cyclists will travel 54 miles from city to sea, through the countryside before finishing at Brighton’s famous promenade, Madeira Drive. The bike ride is part of the BHF’s London to Brighton Bike Ride Series, which includes an Off-Road version of the route on 24 September 2016.
The event is supported by Tesco and Jaffa. Indeed, Tesco is the partner of BHF Cycling Events, which means they will be sponsoring all of BHF’s off-road, on-road and overseas bike rides, and encouraging both colleagues and customers to take part.
This partnership is part of a wider, ground-breaking partnership between Tesco, the British Heart Foundation and Diabetes UK. Over the next three years, the partners will be working to bring healthy living, including new food and physical activity initiatives, to the forefront of the way we live.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.