Diabetes UK, British Heart Foundation and Tesco in three-year partnership
Howard Lake | 5 January 2015 | News
A new partnership between Diabetes UK, the British Heart Foundation and Tesco aims to raise £30 million to fund initiatives that will help people better understand how to lead a healthy lifestyle.
The partnership will run for three years. It is getting underway with Tesco stores around the UK offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.
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The campaign was launched with research by YouGov which found in a survey of 2,025 people that just 35% of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight; and 37% knew that 2,000 calories was the equivalent for women.
Eleven per cent of respondents said that they did not do any exercise, and 49% said they did less than the recommended minimum of 150 minutes a week.
The fundraising activity will include Tesco’s sponsorship during 2015 of Diabetes UK’s Swim22 and BHF’s Cycling Events.
About the partnership
Editor’s note: the video previously embedded here (https://www.youtube.com/watch?v=5d9U0rcqYcw) is no longer available.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.