NCVO launches project to promote good news
Melanie May | 21 January 2016 | News
The NCVO Constructive Voices project aims to promote the positive impact of charities in the media to ensure the public hears about the good work they do.
The project is headed up by former BBC News producer on The World at One and PM Giselle Green, and will be run in collaboration with CharityComms and the Constructive Journalism Project. It will also work alongside a separate initiative currently being developed by the Understanding Charities Group with NCVO and Acevo to help improve the narrative surrounding the voluntary sector.
To guide the project, an advisory body of charity and media figures is also being put together, led by NCVO chair and former BBC presenter, Sir Martyn Lewis CBE.
According to a NCVO blog post by Green introducing the project, the focus will be very much on promoting the positive work charities do, and not on rebutting specific negative news stories about the sector. As such, it will act as a hub for charities’ stories, spot media opportunities and help charities improve their chances of coverage, promoting constructive journalism, and linking journalists and charities.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.