Terence Higgins Trust invites the nation to Toss Off on Pancake Day
Howard Lake | 11 January 2016 | News
HIV and sexual health charity Terrence Higgins Trust has launched ‘Toss Off’, its new tongue-in-cheek fundraising campaign for Pancake Day.
Toss Off invites friends to get together on 9 February to host pancake parties in their homes, have fun, and donate to Terrence Higgins Trust to support people living with and affected by HIV. The charity suggests guests make a £10 donation.
You can register to host a Toss Off party now.
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Sonya Trivedy, Fundraising Director at Terrence Higgins Trust, said:
“This Pancake Day we hope people all over the country will come together, toss pancakes with their friends and raise money to support people living with and affected by HIV.
“Toss Off is a cheeky play on words, encouraging people to host pancake tossing parties and support the UK’s largest HIV and sexual health charity at the same time”.
https://twitter.com/THTorguk/status/685118646696456192
The campaign was developed by Consider Creative. On the company’s blog they explained:
“While the work of Terrence Higgins Trust is very serious indeed, the campaign itself needed to be all about raising awareness of sexual health by having fun with your friends and, well, being a bit smutty in the process”.
The campaign gets the full ‘Carry On’ film-style approach:
Previous humorous Terrence Higgins Trust fundraising campaigns include:
• Be Good in Bed – promoted by bus shelter adverts
• Dicks in Space cinema advert
- A happy charity Pancake Day (1 March 2017)
- Charities that use Lent to fundraise (20 February 2015)
- Free pancakes donated as Lent generosity challenge begins (17 February 2015)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.