Mortascreen creates Salesforce App for suppressing deceased records
Howard Lake | 26 June 2015 | News
Data company Mortascreen, which helps charities and retailers remove records of deceased people from their databases, has created an app that helps achieve that on Salesforce.
Their suppression Salesforce app can be downloaded from Salesforce’s app platform AppExchange. While it is in its beta phase, the organisation is inviting charities that host their database on Salesforce to test it at no charge.
The app will help organisation identify and remove records of people who have died, to ensure that they or rather their family do not continue to receiving mailings.
Paid-for version
Even after the test phase, organisations will still be able to download the Mortascreen app and match their data against the file at no charge. However, to flag the record on their own database will cost 50p per match.
The app also has an automatic schedule option. This gives charities the facility to run Mortascreen automatically through the Salesforce data at regular intervals to ensure that the data is clean and compliant with Data Protection principles in terms of accuracy and currency.
Karen Pritchard, Product Director, Wilmington Millennium, said:
“We believe that by making Mortascreen available on Salesforce we will stop even more direct mail (and email) being sent to people that have passed away, which serves as a painful reminder to those family members left behind. Our market research shows that increasingly smaller companies and charities are turning to Salesforce to host their consumer datasets and therefore it makes perfect sense to create a suppression solution for this market.”
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Charities wishing to take part in the test phase should contact Karen Pritchard at Wilmington Millennium on 01274 538888.
Preventing mailings being sent to dead people
Mortascreen contains the names and address details of over 10 million deceased individuals, with around 50,000 new records added each month. Many charities use it to avoid upsetting relevatives of deceased supporters and to save money by reducing wasted mailings.
Image: no mail icon by Blablo101 on Shutterstock.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.