Rock ‘n’ Roll Liverpool Marathon partners with everydayhero for online fundraising
Howard Lake | 2 May 2015 | News
Competitor Group, Inc. (CGI), the organiser of the Rock ‘n’ Roll Marathon Series, has selected fundraising platform everydayhero as its partner for two years for the Rock ‘n’ Roll Liverpool Marathon and Half Marathon. This year’s event takes place on 13-14 June 2015.
Rob Griffiths, Race Director for the two events, explained why those chose everydayhero.
He said:
“We encourage our participants to raise money for charity, including Liverpool’s featured charities Cancer Research UK and The Clatterbridge Cancer Charity. However, a challenge these charities have historically faced is how to urge registrants to start fundraising once they have signed up for the event.
“With everydayhero onboard, we aim to further support our featured charities and help registrants get personal fundraising pages up and running instantly as part of the registration process. Together, we will be able to offer the ultimate running experience for fundraisers, both leading up to the event and during the Rock ‘n’ Rollweekend.”
Everydayhero’s integration makes it simple for participants to select a charity, set a fundraising goal and create their own fundraising webpage on which friends and family can donate, and to track their fundraising progress.
Advertisement
The Rock ‘n’ Roll Marathon Series
Rock-n-Roll Liverpool Marathon runners 2014.
The Rock ‘n’ Roll Liverpool Marathon is part of an international race series combining entertainment and running, featuring live bands at every mile along the course, cheerleaders encouraging runners throughout the race, and a post-event headliner concert. This is the second year for the Liverpool event, where around 10,000 participants are expected to take part over race weekend including a family fun run, a 5k, a marathon or a half marathon.
John Bird of everydayhero commented:
“Combining music and running in this way makes the Rock ‘n’ Roll Marathon series a really unique and fun event to take part in. Through this partnership we hope to be setting it apart even further and making it a really positive fundraising experience. When runners create their personal fundraising page for the event, through an integration with MapMyFitness app, they will be able to track not only the money they’ve raised for their favourite charity but also the training hours, miles and even calories they’ve put into their training – in other words, everything counts – so we count it!”
Competitor Group’s Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in festival events around the world every year. In the 18 years since it was founded, the Series has helped raise more than $310 million through the events for a variety of worthy causes.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.