CRUK’s Dryathlon raises over £3m

Howard Lake | 5 February 2013 | News

Dryathlon
Dryathlon

Cancer Research UK’s first Dryathlon campaign has raised over £3 million. The campaign adapted the popular effort to abstain from alcohol for a month after the excesses of Christmas and the New Year.

Over 35,000 ‘Dryathletes’ took up the challenge and invited friends, family and colleagues to sponsor them for the month.

Fundraisers could take the challenge alone or the could form a team with others. CRUK’s campaign included various incentives including leaderboards featuring the best performing fundraising teams, and digital badges to mark milestones and achievements during January.

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The campaign included humorous elements, such as The Golden Pass, an opportunity to jump off the wagon for one night only – but only if you told your supporters and made a donation yourself. The charity suggested at least £15.

CRUK suggested various approaches to fundraising including:

It also provided a range of images for printing out and using online.

Dryathlon™ Mobile/SMS Text Donation Card

Dryathlon™ Mobile/SMS Text Donation Card

Dryathlon™ “Facebook” Support Me Banner

Dryathlon™ “Facebook” Support Me Banner

Dryathlon™ Facebook Banner

Dryathlon™ Facebook Banner

At the end of the campaign it summarised the campaign’s success in an infographic:

It is clear that the campaign will be run again in 2014 and probably as an annual event.

www.dryathlon.org.uk