Fundraising news, ideas and inspiration for professional charity fundraisers

Six sessions from the eCampaigning Forum 2015

Six sessions from the eCampaigning Forum 2015

Last week 150 people attended the eCampaigning and Fundraising Forum in Oxford. This annual event brings together those with an interest in making the most of digital for campaigning and charitable organisations for campaigning, fundraising, communications, volunteering and leadership.

The event is a peer knowledge exchange and uses the Open Conversation approach to help people share advice and expertise.

Organiser Duane Raymond of Fairsay explains the format:

“You set your agenda and we help you find others who share it. The few speakers and panels help provoke thought. The result: you learn more and connect with more people. This is the way events should be”.

Here are some of the presentations from the two day event to give you a sense of the quality of what was shared.


1. The challenges of responding to your supporters with content

Simon Moss of Global Poverty Project opened the event with insights in to how he and his team are responding to the challenges of producing lots of content in order to keep audiences and active participants engaged.

2. Bringing an old-timey fundraising campaign online

Jean O’Brien of Barnardo’s Ireland shares advice on how to create content cheaply and effectively.

3. The future of data for fundraising and campaigning

Glyn Thomas and Florian Engel from More Onion talk about the need for data to work cohesively across all an organisation’s data gathering platforms.

4. Using data to learn more about your members

Rhiannan Sullivan, UK Director of Care2, which works with charities to help grow their online campaigning and fundraising programmes, explained how you can make more of data to learn more about your members and their needs and expectations.

5. Save Port Meadow Campaign – case study

Since the Forum was held in Oxford it was appropriate to feature a local campaign. Fundraising consultant Matthew Sherrington explained the work of the Save Port Meadow Campaign.

6. Is everyone a volunteer?

AS Maini of REACH Volunteering argues it is time to rethink the definition of a volunteer to encompass the many forms of volunteering. He repeats the argument that everyone involved in the Ice Bucket Challenge was a volunteer.

All videos shared with kind permission of Fairsay. You can find more on their YouTube channel.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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