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AXA offers £15k matched funding for crowdfunded road safety campaigns

AXA offers £15k matched funding for crowdfunded road safety campaigns

Insurance company AXA is working with crowdfunding site Crowdfunder to help crowdfund road safety initiatives for local communities. It has committed an initial £15,000 of matched funding.

The partnership is the latest stage in the insurer’s RoadSafe Schools campaign which began in 2013.

James Barclay, who leads the RoadSafe Schools initiative at AXA, said:

“Teaming up with and pledging to match-fund road safety improvement projects is the natural progression of our road safety campaign, and it is our way of empowering local communities to take action and make their roads safer.

“No road safety project is too small; we feel that those involved in local community life are best-placed to decide what is best for their area, and it’s often the little things that can make a big difference.”

How to get involved

Road safety projects can be proposed by any member of the public, or by schools, local campaigners, local authorities or businesses. It does not have to be a large scale project: it could be funding for a part-time lollipop person for a year, paying for the printing of children’s road safety posters or improving the visibility of cyclists on the road.

Four projects will be live at launch, and others will be added to the campaign page in the coming week. The initial four have funding targets ranging from £1,500 to £6,000.

AXA will automatically match-fund successful projects to a maximum of £2,000. Money only changes hands when a project is fully funded, and the money raised will go to the associated local government/PTA in conjunction with the community project leader. has helped launched thousands of projects, which between them have raised over £3.5 million.



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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