People under 35 years old in Ireland prefer to participate in charitable events as a way of giving, according to a new survey by online events platform Eventbrite.
Over two thirds of the millennials who responded in the survey said they either sponsor someone who is taking part in a charity event or they raise funds by taking part in charity events. On a gender basis, more women (73%) are likely to sponsor than men (64%).
Importance of taking part in events
Younger people within the survey between 18-25 years old were even more likely to take part in a charitable event or raise money for an event. Overall, the survey found that the experience of taking part in events was very important.
The least popular way to give to charity amongst the under 35’s is direct debit, the survey found. Online giving was a popular way of giving, with only a quarter unhappy with this method.
Trust in charities
On a negative note, only 39% of respondents said they trusted charities to use funds responsibly, with the younger age group under 24 years old more trusting. The recent controversies surrounding charities has caused the majority of those surveyed to be more selective about what charity they support.
Marino Fresch, Eventbrite’s country manager in Ireland said:
“Despite a general disillusionment with Irish charities, a vast majority of millennials are still happy to donate or raise money for charities as long as an experience or event is involved.
“Charities should note that the Ice Bucket Challenge may not be an isolated phenomenon but a sign of things to come”.
The survey was conducted by IPSOS MRBI between 23 October and 3 November 2014. IPSOS invited 300 18-34 year olds in Ireland to take part in the Market Research Survey, recruited via an online panel.