Good times for Irish direct marketing
Howard Lake | 7 September 2017 | News
Direct marketing appeals are rising sharply, while regular/committed giving is rising gently in Ireland, according to research from the Quarterly Fundraising Monitor.
The research suggests a strong difference among sub-sectors in terms of investment with health the star performer focusing on longitudinal trends, both for income and cost for direct marketing appeals and regular/committed giving.
These are some of the findings delivered to the not-for-profit DM Forum, a quarterly meeting of fundraising, communication and marketing professionals to examine the quarterly research in more detail. The Quarterly Monitor is carried out by consultancy 2into3.
2into3 said it held a forum recently on how the Quarterly Fundraising Monitor can be developed further to provide even more useful information for the sector. With regular giving attrition benchmarking being raised a number of times in the forum, 2into3 said it plans to respond by including this and several other micro-level metrics in future versions.
The Quarterly Fundraising Monitor Report now covers 13 full quarters of self-reported fundraised income from participating organisations.
2into3 has recently established partnerships with Dochás, The Wheel and the Federation of Irish Sport which means that a discount rate applies for member organisations joining the Quarterly Fundraising Monitor.
The Quarterly Fundraising Monitor is a paid for service provided by 2into3 on a quarterly basis.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.