Clients of Rapidata’s Artez Online Fundraising platform can now make use of several new functions following the release of a new version of the system.
The multi-channel events platform now provides charities with far more flexibility in designing their fundraising pages, and lets them offer merchandise, such as T-shirts, wrist bands and hats, for sale when people register for an event.
Other recent updates to the platform include:
- Processing fee opt in – charities can invite donors to pay the transaction fee for their donation, in full or in part, thereby increasing overall income.
- Corporate Teams – charities can offer personalised communications and reporting for corporate fundraising teams. Team captains for specific departments can now create dedicate team donation pages within the overall company’s fundraising pages, and access reporting specific to their team or department’s progress.
In 2012 Artez Online Fundraising introduced Friendship Powered Fundraising, offering event participants the opportunit to fundraise across mobile devices and their social networks, including collecting donations directly via Facebook. Rapidata has found that, in a peer-to-peer campaign, participants who connect their accounts to Facebook will raise an average of 40% more than those who do not.
Scott Gray, Managing Director of Rapidata, said of the platform’s new developments:
“It has fast, responsive reporting and it’s really easy to use so connecting with participants whenever you choose becomes a reality. Add to that the flexibility to personalise messages to groups and segments, from corporate teams, sub-teams and individuals it takes event fundraising to a new level. All the new functionality has been designed to help increase online donations and build deeper longer-term supporter relationships.”
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