Shortlist announced for Insight in Fundraising Awards 2014
Howard Lake | 14 April 2014 | News
The shortlist has been announced for the third Insight in Fundraising Awards, which are designed to recognise the best fundraising analysts, database marketers, researchers and fundraisers.
This year saw four new award categories introduced, and overall there were more than one and a half times as many entries received as last year. The new categories were:
- Predictive Analytics
- Performance Reporting & Data Visualisation
- Insight on a Shoestring
- Rising Star
The awards are an initiative of the Institute of Fundraising’s Special Interest Group for Insight in Fundraising (IoF Insight SIG), a voluntary group of fundraising specialists.
Winners will be announced at the awards ceremony and gala dinner which will take place at the Grand Connaught Rooms in Holburn, London, on 3 June.
Insight, innovation and impact
The Insight in Fundraising Awards are judged against three criteria: insight, innovation and impact.
Insight SIG chair, Janet Snedden, said:
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“It’s a great shame we cannot recognise all of the great work that has been submitted but in this light we have decided to award three winners for each category with a Gold, Silver and Bronze award.”
IoF National Award – Best Use of Insight
The winners of the Insight in Fundraising Awards will again be shortlisted for the Institute’s National Awards for the Best Use of Insight category. The award will be presented at the IoF National Awards gala dinner on 7 July.
Shortlist for 2014
The shortlist for each category is:
Classic Analysis
For projects where traditional analytical techniques have been used to inform strategy and drive performance.
• Age UK – Automating Supporter Profiling
• Macmillan Cancer Support – Regional Headroom Analysis
• Macmillan Cancer Support – World’s Biggest Coffee Morning
• Oxfam – Email Maximum Frequency
• RNLI – Nurture Journey
• Shelter – Lifetime Value Project
Digital
The use or integration of digital data into projects, or insight developed specifically for digital fundraising propositions; spanning web analytics, email marketing, social media, e-commerce, mobile and any other connected form of media.
• Canal & River Trust – Canal View
• Oxfam – Donation Prompt Amount Testing
• Oxfam – Emergency Appeal Web Optimisation
• UNICEF UK – Children of Syria Christmas Appeal
Research & Insight
Showcasing a research project, or piece of work, that uses market or supporter intelligence for the development of fundraising strategy or for the guidance of fundraising execution.
• Cancer Research UK – Innovation and Optimisation of the Race for Life app
• Macmillan Cancer Support – Priority Audience Research and Segmentation
• NSPCC – Acquisition DRTV advertising
• Oxfam GB – Oxfam’s Syria Winter Appeal: 12 Days of Giving
• Remember a Charity – The legacy ‘nudge’ that could generate billions for charity
Predictive Analytics
Excellence in statistical data modelling and forecasting applications. Examples include targeting, retention, cross-sell, lapse risk, legacy prospecting models, income forecasting etc.
• British Red Cross – Forecasting Upgrade Weekly
• National Deaf Children’s Society with Fundraising Initiatives – A targeted approach to door-to-door fundraising
• NSPCC – Individual Giving Forecasting Phaser
• Parkinson’s UK with Wood for Trees – A Predictive Model Adds Almost £500,000 to Warm Cash Income
• RNIB – Changing the Landscape of Investment in Fundraising
• Save the Children UK – Production level deployment of targeting models across the entire fundraising DM portfolio
Performance Reporting & Data Visualisation
Excellence in reporting, including dashboarding and KPI communication, plus data visualisation: bringing insight to life for stakeholders.
• Blue Cross with Wood for Trees – MAST Provides a New Perspective on Campaign Response Analysis
• British Heart Foundation – Dynamic Attrition Tool
• British Red Cross – In House Reporting Suite
• Leukaemia & Lymphoma Research – London Bikeathon Dashboard: Enhancing Evidence-based Decision Making
• RNLI – Appeal Reporting
• Shelter – Power Payroll Giving
Innovation
A project that has pioneered the use of data, analytics, market research or campaign management to deliver an extraordinary impact for a charity.
• HOME Fundraising – Developing the benchmark for doorstep mystery shopping
• Macmillan Cancer Support – A Really Good Night In – Priority Audiences
• RNLI – Nurture Journey
• RSPB – Segmentation Bridging
• Save the Children UK – Philanthropy Prospecting and Development Analysis
Insight on a Shoestring
Projects that have been implemented with exceptionally limited resources but have made a huge impact. Examples of demonstrating effectiveness in this category could range from; working within the constraints of a small budget or small team, through to handling the challenges of limited data or IT systems, in delivering meaningful insight.
• Brain Research Trust with UK Changes – Christmas Appeal 2013 – Keeping in Touch
• Shelter – Power Payroll Giving
• UNICEF UK with Tangible – Target Audience & Product Profiling
• WWF-UK – The ‘Big Supporter Document’
Team of the Year
This award is for a team of highly motivated and professional individuals who have worked well in strong collaboration to deliver a highly regarded insight and analytics programme in their organisation.
• British Red Cross – Database Marketing and Analysis Team
• Cancer Research UK – Consumer Insight Team
• Macmillan Cancer Support – Research and Insight Team
• RSPB – Supporter Insight Team
Supplier of the Year
A marketing service provider or agency that helps the charity achieve exceptional results, time after time; known for adding value and display a combination of consistently delivering on their service promise whilst pioneering solutions that are creative and cost-effective.
• Adroit Data and Insight – Nominated by Age UK
• CACI – Nominated by RSPB
• Qbase Data Services – Nominated by NSPCC
• Wood for Trees – Nominated by Blue Cross
Rising Star, Outstanding Contribution and Best Use of Insight IoF Award
The winners of the first two categories will be announced at the Insight in Fundraising Awards dinner. The shortlist for the IoF National Award will be announced then too, with the overall winner being announced at the IoF National Awards in July.
[message_box title=”About The IoF Insight in Fundraising Special Interest Group” color=”blue”]The IoF Insight in Fundraising SIG is open to all and everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free. Run by a committee of volunteers, the IoF Insight SIG is dedicated to making a practical and sustainable difference in the sector, running an annual conference, as well as seminars, training courses and networking events.[/message_box]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.