Winners announced of first awards for data insight driven fundraising
Howard Lake | 1 July 2012 | News
This week saw the first awards for insight driven fundraising, presented by the Institute of Fundraising’s Insight Special Interest Group. The volunteer-run group promotes and shares best practice in funding using insight for data analysis.
The Awards were presented at a gala dinner at The Bank Westminster. The judges were chaired by Gavin Grant, CEO of the RSPCA. Age UK won two of the six categories.
Steven Dodds, Insight in Fundraising Chair and Planning Partner at united said: “To recognise and record the impact of fundraising insight is a significant step forward for the sector. For the first time, the very best practice has been collected together, representing the definitive guide to fundraising insight methods and application. These case studies will be an important stepping stone towards the more impactful use of insight by charities.”
Award winners
Driving strategy
Comic Relief & Streetwise Analytics/Datatalk/The BPS
(Sport Relief 2012 Mile Registrations – identifying & leveraging an ‘infectious’ brand)
Innovation
Age UK (Regular Giving Attrition Reporting Tool)
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Supporter acquisition
Royal Marsden Cancer Charity (The Marsden March 2011)
Supporter development & retention
RNIB (Active Raffle to Committed Giving Campaign)
Team of the Year
Age UK (CRM and Group Database)
Supplier of the Year
Wood for Trees (Marie Curie Cancer Care, Dog’s Trust, Northern Ireland Chest Heart & Stroke, Horseworld, Children in Crossfire and others)
The Institute of Fundraising Insight SIG is open to all and membership is free.
www.insightsig.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.