Hallmark launches Text Santa Charity Christmas cards
Howard Lake | 4 December 2013 | News
Card and gift specialist Hallmark is selling a limited edition pack of Little Mix charity Christmas cards, available in selected Hallmark stores across the UK and at Hallmark.co.uk . The packs cost £1.99, from which 50p will be donated to ITV’s Text Santa appeal.
Sketch Santa
The cards were designed for Daybreak’s national art competition Sketch Santa, which ran earlier this year on the ITV breakfast show. The cards feature shots of four-strong pop group Little Mix traditional Christmas scenes including carol singing, unwrapping presents on Christmas morning, decorating a Christmas tree, and hanging up stockings by the fireplace.
A sixth design features a print of the design by 16 year-old Hayley Anderson from Tyne and Wear who won the Sketch Santa competition.
Tamsyn Johnston Hughes, Sketch Santa judge and PR and Social Media Manager for Hallmark, said:
“This is the third year that we’ve worked with Daybreak to give children the opportunity to bring their Christmas card designs to life. It’s such a privilege to be involved in the Sketch Santa campaign and to be supporting six new Text Santa charities for 2013 as a result”.
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Last year’s Text Santa campaign raised over £5.5 million for six UK charities, including Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz.
Daybreak presenter Gethin Jones, Sketch Santa winner Hayley Anderson, and PR Manager Tamsyn Johnston-Hughes.
[message_box title=”About ITV’s Text Santa” color=”blue”]ITV’s Text Santa raises money and awareness for six UK based charities offering life-changing services to people near you. This year’s chosen charities are Age UK, Barnardo’s, BeatBullying, British Heart Foundation, CLIC Sargent and Help the Hospices.
Ant & Dec, Phillip Schofield & Holly Willoughby and Christine Bleakley & Paddy McGuinness are the presenter line-up for Text Santa, ITV’s annual charity appeal, broadcasting on Friday 20 December.
ITV does not make any profit from the appeal and pledges that 100% of donations made by viewers go directly to the charities Text Santa supports.
Collectively ITV campaigns in 2012 resulted in over £10.5 million being raised for various charities such as Unicef (Soccer Aid), Malaria No More (I’m A Celebrity Get Me Out of Here!) and many others locally.[/message_box]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.