ITV has announced that Morrisons, Santander and Vodafone will support Text Santa, its annual Christmas fundraising campaign.
Now in its third year, Text Santa will be broadcast on 20 December 2013. This year's beneficiary charities are Age UK, Barnardo’s, BeatBullying, British Heart Foundation, CLIC Sargent and Help the Hospices. All money raised will be distributed equally between the charities.
The campaign promotes mobile giving. Viewers will be encouraged to donate money throughout the campaign via text using JustTextGiving by Vodafone. They can also donate online via ITV's site, or over the counter at Santander branches. Morrisons will be selling Text Santa merchandise.
In its first two years, Text Santa has raised nearly £10 million for charities.
Peter Fincham, ITV Director of Television, said: "We are proud that Text Santa raises awareness of charities that make a difference in local communities, not to mention millions of pounds to help fund their important work. It's fantastic news that Morrisons, Santander and Vodafone will support the initiative to help us raise money and awareness for this year's six very deserving charities."