LocalGiving’s Grow Your Tenner 2013 campaign to run in October
Howard Lake | 13 August 2013 | News
Localgiving.com, the online giving site for small, local charities and community groups, is to run its Grow Your Tenner campaign again in October.
Eligible charities in England using the Localgiving.com platform will be able to have donations up to £10 matched from a total of £500,000 from the Cabinet Office. When £500,000 has been matched and turned into £1 million, the campaign will end.
The campaign begins at 10am on 15 October 2013.
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Monthly donations
Localgiving.com will also double monthly donations up to £10 a month for six months, adding an extra £60 to the total received by the charity. Single donations will be doubled £-for-£ up to £10 each. Of course, Gift Aid adds even more, turning a single £10 donation into £22.50.
The matched giving will also apply to donations received for charities through its new fundraising pages. So charities will receive a matched gift when friends, family members, colleagues and neighbours sponsor a fundraising challenge.
Minister for Civil Society, Nick Hurd MP says: "Localgiving.com is a great example of how technology can connect people with local causes they really care about. This is why we are proud to be match funding the 2013 campaign and turn donations of up to £500,000 into over £1 million for grass roots charities across England."
Localgiving.com’s Founder and Executive Chairman, Marcelle Speller, OBE, explained: "Using match funds to double donations is a proven way to motivate giving. People can immediately see the benefits that even a small donation can have when they know it’s being doubled."
Matched giving so far
Localgiving.com has already run two matched funding campaigns in 2013, together with other campaigns in 2012. So far these have boosted donations to charities by over £4 million.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.