How charities joined in the Twitter chat about the #RoyalBaby

Howard Lake | 23 July 2013 | Blogs

The announcement yesterday morning that the Duchess of Cambridge had gone into labour generated extensive and excessive chatter on social media channels. As such this offered a tempting opportunity for charities to join in and get their messages across.

Anything with a royal baby theme it seemed was fair game. UK Fundraising was curious to see which charities joined in and what tone and style they adopted. Here is our far from comprehensive summary of what we saw on Twitter.

• Cancer Research UK’s annual report as animated infographic (25 July 2013)
  
• Irish Charity Register (25 July 2013)
  
• £8.7 billion virtually untapped charity income… the NBT? (26 July 2013)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.