Paypal's viral campaign mimics charity appeal

Howard Lake | 10 November 2008 | Blogs

• Tagged with:
• Digital
• Individual giving

Online payments service Paypal is running an amusing viral campaign at present that mimics a charity fundraising appeal. However, the charitable cause in the fundraising-like adverts is you!

The “I’m Not A Charity” campaign highlights the fact that you can ask for money for yourself via Paypal. It could prove a useful tool to persuade people who owe you money to pay you back.

You can use the interactive tool to create a series of fundraising-like appeals using a photo of yourself and customise the message.

You end up with example appeals as they would appear on a poster, on a bus shelter, on the side of a bus and in a newspaper advert. You can then send them to all your friends who owe you money.

Here are some I made earlier:

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.