Cancer Research UK’s annual report as animated infographic

Howard Lake | 25 July 2013 | Blogs

How do you make a charity's annual report interesting and get more people to read it? You could try emulating Cancer Research UK's approach.

The charity has summarised some of the highlights and achievements of the past financial year and presented them as an animation. Concise, easy to understand, and uplifting.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.