Why your supporters are wealthier than you expect. Course details.

Cancer Research UK’s annual report as animated infographic

Howard Lake

Howard Lake | 25 July 2013 | Blogs

How do you make a charity's annual report interesting and get more people to read it? You could try emulating Cancer Research UK's approach.

The charity has summarised some of the highlights and achievements of the past financial year and presented them as an animation. Concise, easy to understand, and uplifting.

 

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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