New Sales and Marketing Director appointed at YHA
Howard Lake | 18 January 2013 | News
YHA (England and Wales) has appointed Joe Lynch to the position of Sales and Marketing Director. He joins from tour operator TUI Travel, where he was Marketing Director of a number of brands within the company’s Educational Travel Division.
He has a background of senior sales and marketing positions in the tourism and leisure industries both nationally and internationally.
At the YHA he will be responsible for raising the profile of the brand and its range of accommodation, which includes Youth Hostels, camping barns, bunk houses and camping pods.
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Caroline White, YHA Chief Executive commented: "Joe will also be responsible for attracting more young people to YHA; encouraging them to experience YHA either as first time users, members or as part of a group. With his track record in educational travel, school groups using YHA and its schools offering will be a key area of focus for him."
www.yha.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.