Rugby charity calendar offers interactive photos via Blippar
Howard Lake | 27 November 2012 | News
Rugby for Heroes has published their annual charity calendar featuring the option to have your photo appear next to the sports stars who appear in the calendar. Users of free mobile app Blippar can hold their phone over each image to get the opportunity to have their photograph taken with their chosen player or model. The calendars feature 12 premiership players and 12 models.
This is the second year that Rugby for Heroes have launched a charity calendar, but this is the first time it has been done with the help of Blippar.
All proceeds from the sale of the calendar will go to help military servicemen and women make the transition from military to civilian life.
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The players include Ugo Monye, Paul Hodgson, Dominic Woldouck, Tom Croft and Ryan Lamb. The female models include Emma Frain, Charlotte Deveney, Monica Harris, Laura Hollyman and Katy Bullock.
The 2013 Men’s & Ladies Calendars is available now at £9.99 each including P&P.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.