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World’s largest bra auctioned for Breast Cancer Campaign

World’s largest bra auctioned for Breast Cancer Campaign

The world’s largest bra has been bought by GoldenPalace.com in an which ended on Sunday. The 30 metre flourescent bra, complete with Certificate, from event agency chillisauce.co.uk was auctioned in aid of Breast Cancer Campaign’s ‘wear it pink’ event.

GoldenPalace.com have previously bought a lock of Justin Bieber’s hair for $40,000, William Shatner’s kidney stone, and a grilled cheese sandwich that appeared to feature an image of the Virgin Mary for $28,000. The company’s mission is to own all those things you thought money couldn’t buy.

SEE ALSO: World’s biggest bra auctioned online (again) for Breast Cancer Care in 2018

Adrian Simpson, a Director at Chillisauce.co.uk said: “we’re just really happy that so much money has been raised for BCC and the fact that it’s going to a very interesting new home is a fantastic bonus for all of us who have been involved in the project for the last year.”

World's largest bra - Chillisauce.co.uk

Photo: Chillisauce.co.uk

 

The world record bra has been displayed on the ITV Southbank building, where it was revealed on This Morning by Hollyoaks actress Gemma Merna on wear it pink day, Friday 28 October.

Scaled up from an original 34B, the bra would be a 1360B. The opening bid was £500.

Rebecca Stone, Wear It Pink senior manager, said: “The big bra is one of a kind and has helped us raise awareness of breast cancer in a bold and unique way. We’re pleased that it’s now going to a new home and are so grateful that the money raised from the sale is being donated to Breast Cancer Campaign, helping us continue to fund vital research into the disease.”

Wear It Pink is supported by Vanish, which committed to raise £250,000 for the charity this year.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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