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Greenpeace UK creates new regular giving product

Greenpeace UK creates new regular giving product

UK has introduced a new product called LiFE Supporter that encourages supporters to make monthly donations to help protect rainforests, the Arctic region and the World’s oceans.

A UK-wide marketing campaign is underway to promote LiFE, using digital and social media, and Greenpeace’s in-house face to face fundraising teams.

The new product, including its visual identity, web design and communications programme, have been created by Manchester digital agency Code Computerlove and advertising and direct marketing agency DifferentKettle.

LiFE invites supporters to donate at least £6 a month, in return for which they will receive a limited edition print from Greenpeace’s collection of wildlife photography, a welcome pack and ongoing supporter communications, including Connect magazine, blogs and videos.

Cathy Anderson from Greenpeace explained why the new product was developed. “We’ve developed LiFE Supporter”, she said, “to give our donors a greater understanding of what their donations will do and how they are protecting our planet and the life it supports. It is focussed around committed giving specifically to drive greater retention ofmonthly donors.”

www.greenpeace.org.uk/donate/life

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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