Great Fundraising Organizations, by Alan Clayton. Book cover.

BBC Word of Mouth features 'chugger'

Howard Lake

Howard Lake | 10 May 2012 | News

Michael Rosen on BBC Radio 4’s Word of Mouth this week features the word ‘chugger’, the firmly established pejorative term applied to street face-to-face fundraisers.
Rosen explores the language of face-to-face fundraisers and street vendors to find out which words work best.
It was broadcast this afternoon, and will be broadcast again on Monday 14 May 2012 on BBC Radio 4 at 23.00.
It can also be listened to now via BBC iPlayer, and a short excerpt is also available:

www.bbc.co.uk/programmes/b01h6676

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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