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Stonewall selects thankQ for CRM system

Stonewall selects thankQ for CRM system

Lesbian, gay and bisexual charity Stonewall has chosen for its CRM system, having faced the choice of upgrading its existing database or investing in a new system.

ThankQ will help Stonewall integrate contact management across the organisation, which, following several years of growth, was a key requirement. The charity will use the system to map commonly held contacts with the aim of enabling more targeted and efficient marketing activity, including reducing attrition.

thankQ Sales and Account Manager Michelle Durant said: “Because Stonewall wanted to integrate contact management across the organisation, it was important to reassure individual departments that thankQ was right for them. To do this, we ran workshops using supplied scripts to demonstrate how thankQ could seamlessly integrate with their everyday work”.

www.thankq.co.uk

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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