Lesbian, gay and bisexual charity Stonewall has chosen thankQ for its CRM system, having faced the choice of upgrading its existing database or investing in a new system.
ThankQ will help Stonewall integrate contact management across the organisation, which, following several years of growth, was a key requirement. The charity will use the system to map commonly held contacts with the aim of enabling more targeted and efficient marketing activity, including reducing attrition.
thankQ Sales and Account Manager Michelle Durant said: “Because Stonewall wanted to integrate contact management across the organisation, it was important to reassure individual departments that thankQ was right for them. To do this, we ran workshops using supplied scripts to demonstrate how thankQ could seamlessly integrate with their everyday work”.