JustGiving extends online fundraising to companies and employees
Howard Lake | 11 October 2011 | News
Online fundraising platform JustGiving is expanding its services to enable any UK business to fundraise online for charity. Already John Lewis, Barclays, Waitrose and KPMG have announced that they will be promoting the service to their employees.
Barclays is Britain’s biggest corporate online fundraiser, according to JustGiving, with employees raising over £2 million on JustGiving over the past three years for partner charities including Have a Heart and UNICEF.
Employees have of course already been using JustGiving in a personal capacity to support their company’s charity of the year and other causes, raising over £73 million via the site in the past three years. The financial services industry leads the way, with 20 of the top 50 employee fundraising efforts coming from the sector, raising a total of £5 million between them.
JustGiving’s Company Fundraising tools will enable UK businesses to showcase their employees’ achievements, and match their donations with company funds if they choose. Companies also have the option of covering JustGiving’s fees, to make the service entirely free for charities.
The new tools offer:
· branded company fundraising pages to showcase all a business’ employee fundraising activity in one place
· running totals of all donations raised by employees
· the facility for employees to form teams to compete against each other and link their JustGiving individual fundraising pages to their company page
· leader boards featuring the most successful fundraising staff to encourage competition and reward success
· the option for companies to match-fund the sums raised by their employees and to display this total publicly on their company profile
· measurement and reporting of fundraising data
Anne-Marie Huby, MD at JustGiving, said: “Employees raise millions of pounds for charity every year but much of this effort takes place offline and gets little recognition. Our belief is that by making staff feel supported and part of a community that is striving for a greater good, we can steer businesses towards closer partnerships with charities and raise even more money for good causes.
“We are encouraged by many companies’ willingness to pay for the costs of the service, to ensure that charities get maximum benefit.”
www.justgiving.com/companies
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.