Plugin integrates MailChimp with The Raiser's Edge
Howard Lake | 29 September 2011 | News
Users of Blackbaud’s The Raiser’s Edge can now take advantage of the power of email marketing tool MailChimp with the creation of the Chimpegration plugin created by Zeidman Development, the customised solutions provider for Blackbaud products.
Raiser’s Edge users can now use the full range of MailChimp‘s features while sharing contacts and tracking results across the two platforms.
Chimpegration comes in two versions. Chimpegration Free is available at no charge, and can export records directly from The Raiser’s Edge into MailChimp, and allows users to manage their campaign results, including bounces and unsubscribers.
Chimpegration Professional offers these tools plus it provides two-way syncing between MailChimp and The Raiser’s Edge to manage campaigns better, keeping records on both platforms clean and up to date. It also allows users to view supporters’ email activity within MailChimp on the The Raiser’s Edge platform.
MailChimp has proved popular with charities for some time. The company has published a guide specifically for nonprofits to help them understand how to get the most out of its email marketing tools.
MailChimp can already be integrated into other popular tools and services, including Eventbrite, Facebook, Twitter, Shopify, Salesforce, and SurveyMonkey. It has established a $1 million integration fund to help extend its partnerships further. Earlier this year it announced that it had over 1 million subscribers.
See Chimpegration synchronisation in practice
www.zeidman.info/downloads/chimpegration.php
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.