The new version means Blackbaud users can integrate Raiser’s Edge with MailChimp for the first time, with support for Blackbaud’s cloud-based RE, NXT.
Key features include:
- Export of email lists directly into MailChimp
- Management of unsubscribes, bounces and add action to all constituents mailed across multiple campaigns
- Retrieval of automation emails from all campaigns
- Full synchronization on Raiser’s Edge and MailChimp, meaning subscriber profile changes are fed back to RE
- Duplicate email handling to eliminate duplicates in database.
More information on Chimpegration can be found on the Zeidman Development site.
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