Lorraine Kelly becomes Sightsavers Ambassador
Howard Lake | 9 May 2011 | News
TV presenter Lorraine Kelly has become a Sightsavers Ambassador, after she experienced the charity’s work preventing blindness and restoring sight in the deserts of Northern Kenya.
She first supported Sightsavers through its World Sight Day campaign in 2010. In February 2011 she took part in the 100km BT Red Nose Desert Trek across Northern Kenya, witnessing Sightsavers’ work in the area and helping to raise more than £1.3 million for the charity through Comic Relief.
Kelly said of her appointment: “What really struck me about Sightsavers is that for a small amount of money you can transform someone’s life – taking them from the misery of blindness to a future of independence, often for as little as £5”.
She has already helped Sightsavers recruit walkers and cyclists for the Martin Currie Rob Roy Challenge, encouraging people to take part in the 55 mile Scottish fundraiser based on her experience of the charity and the trek. Sightsavers is one of three charities to benefit from the event, which takes place in the Scottish Highlands on 18 June 2011.
www.sightsavers.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.