Yorkshire Building Society chooses its first charity of the year

Howard Lake | 21 February 2011 | News

Yorkshire Building Society will for the first time adopt a charity of the year partnership, and 2011’s chosen charity is Alzheimer’s Society, selected in a staff vote.
The Building Society is launching the partnership with its ‘Who Cares?’ appeal on behalf of the charity. This will involve extensive staff fundraising through events and other activities throughout the yhear.
Iain Cornish, Chief Executive of Yorkshire Building Society, said: “This is a whole new experience for Yorkshire Building Society which we are very excited about. The Society has a fantastic history of supporting charities and good causes and we will be continuing to do so with the addition of a Charity of the Year”.
Jo Swinhoe, Director of Fundraising and Marketing at Alzheimer’s Society, said: “The money raised by the Yorkshire Group will fund a new support programme for carers, providing them with crucial information and advice, such as signposting them to services and benefits. This will make a real difference to these unsung heroes who save the UK economy an unbelievable £6 billion a year.”
Yorkshire Building Society Charitable Foundation has also pledged to make “a substantial donation” to the appeal at the end of the fundraising year.
Members of the public can help Yorkshire Building Society in its ‘Who Cares?’ appeal by calling into any of its 178 Yorkshire, Barnsley or Chelsea Building Society branches and purchasing an Alzheimer’s Society mini nail file book for £1 or supporting their local branch in their own fundraising activities.
www.alzheimers.org.uk

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.