BBC Children in Need to use Postcode Anywhere to speed up donations
Howard Lake | 17 November 2010 | News
BBC Children in Need will this week speed up the time taken to process donations by using rapid address look-up software from Postcode Anywhere.
The software, which is to be supplied free of charge, enables donors to auto-complete an entire postal address from just the postcode. This “cuts data entry time by at least 50%”, say Postcode Anywhere, and should allow the charity to handle a higher volume of transactions on the night.
Postcode Anywhere‘s managing director Guy Mucklow said: “Rapid addressing tools which meet this need have been around for a long time, but Postcode Anywhere was the first to use internet technologies to lower the cost of the underlying data, whether the software is used in a desktop application, call centre, or on a website”.
Charities already using Postcode Anywhere include Oxfam, UNICEF, Girlguiding UK, the British Heart Foundation and Comic Relief.
www.bbc.co.uk/pudsey/donate
Photo: Ewan-M on flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.