Environment and youth charities take centre stage on fifth day of Remember A Charity Week
Howard Lake | 17 September 2010 | Blogs
Today our environment and youth charities have been busy marking the week up and down the country.
The Yorkshire Dales Millennium Trust launched the week in their area by tying a yellow ribbon around an oak tree in their grounds. The yellow ribbon serves as a reminder that many charities cannot survive without legacies.
The Wildlife Trusts have also been promoting the week in 31 of their 47 centres nationwide. The Trusts are keen to highlight just how valued gifts made through wills can be and so will be using the Remember A Charity tea bags and branding at nature reserves, visitor centres and offices up and down the UK.
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The Wildlife Trusts were also one of forty charities who are currently featured in the Legacies Through a Lens exhibition. The exhibition is open until Sunday from 11am-6pm, but if you can’t make it down this weekend then you can check it out here. The virtual gallery also includes some great images from our member charities who weren’t involved in the exhibition.
Guess who..?
Take a look at most charity websites and you’ll struggle to find their Leave a Legacy page. Their legacy ask is often buried, several clicks away from the homepage. Why? Well, probably the same reason a lot of legacy teams are buried in the corner of the fundraising department. Legacies often aren’t championed internally, pushed behind events, corporate partnerships and community fundraising campaigns.
So, a key part of the week is promoting legacies internally.
To help overcome some of these issues, Save the Children has been running a “guess who” competition all week on its intranet homepage. It features 10 well known faces around the building, reminding people that it’s Remember a Charity Week and to help themselves to the branded tea which will be in all their kitchens. Simple but effective.
Staff are getting involved by guessing who the baby picture belongs to and there will be prizes at the end of the week. So who is the baby in this blog post? Clue: he’s hoping his work at Save the Children leaves a lasting legacy.
Tweet your answer to @RememberCharity
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.