If CSR is dead as we know it, is it time to “bring out the Branson?”
Howard Lake | 16 July 2010 | Blogs
In an exclusive interview with HR Magazine recently, Richard Branson gave the current view of CSR the last rites claiming: “CSR in my mind is defunct now… compartmentalising the socially responsible is not the way to go. I think the model for starting employee engagement activities has to be embedded in everything you do.”
What do you think? Is CSR as we know it really in such a pickle? Should employers be looking to facilitate “bringing out the Branson” in all their people, viewing them as natural drivers of good business practice, social change and positive humanitarian/ environmental impact?
http://www.hrmagazine.co.uk/news/1015650/Exclusive-Sir-Richard-Branson-talks-HR-magazine-leadership/
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.