New business aims to raise €5 million for charity
Howard Lake | 28 June 2010 | News
A new social enterprise providing Internet security for children online hopes to raise €5 million for children’s charities over the first five years of its operation, according to a report in the Irish Times.
Reassureme.com also hopes that after 2015 it will raise €2 million annually for charity.
Twelve Irish charities including Barnados, Crumlin Children’s Hospital Medical and Research Foundation, Enable Ireland and The Jack Jill Foundation are set to benefit from the new business.
The site uses “internationally recognised software” to provide its service. The Parental Supervision software costs €49, while the complete Home PC Safety and Internet Security version is priced at €79.
Reassureme’s founding director David Girvan says they only need 13% of the market after five years to reach their target. He added that only 7% of computer users in Ireland currently had some form of parental control software. “In parenting we set boundaries, but most parents can’t do that online because they think it’s too complicated,” he said.
Parents can also check reports of each child’s online activity and also change the control settings from their work computer.
www.reassureme.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.