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22 radio stations support Macmillan's 'Bring a £1 to Work Day'

22 radio stations support Macmillan's 'Bring a £1 to Work Day'

Twenty two radio stations across the UK owned by Radio Investments are calling on local businesses to take part in ‘Bring a £1 to Work Day’ to raise funds for Macmillan Cancer Relief on 19 June 2003.

The stations have a combined listenership of 3 million people. They include Minster FM, Silk FM, Central FM, Arrow FM and Spire FM.

Radio presenters will encourage businesses to ask their employees to bring in a £1 coin to work. By participating in the event, companies might receive a visit from a roving repporter and a Macmillan staff member to collect the donations in person.

Radio Investments hope to raise £250,000 in this initiative.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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