Charity RNID overhauls digital marketing with Enable Interactive
Howard Lake | 21 January 2010 | News
RNID, the largest UK charity working with hearing loss and hearing health, has appointed Enable Interactive to transform the charity’s digital marketing and internal communications in line with its new corporate strategy.
Enable, the UK’s top digital agency for the not-for-profit sector, is overhauling RNID’s website (www.rnid.org.uk) to communicate the importance of valuing hearing to its core visitors and the wider general public as part of the charity’s new strategy, while vastly improving the site’s ease of use and navigation to several additional campaign microsites. The new website is due for launch in 2010 in good time for RNID’s 100th anniversary in 2011.
Enable Interactive is also transforming the RNID’s intranet, scoping and designing new templates for its 1200 widely dispersed employees and volunteers across the UK
Katherine Brashaw, RNID New Media Manager said: “Enable Interactive stood out from the rest in terms of experience, strategic insight and delivery, offering us the revolution in digital marketing that we want in order to raise broader awareness of the importance of valuing hearing and acting quickly on hearing loss and hearing damage.
“Enable’s charity and accessibility experience along with the team’s challenging approach and deep thinking about our digital strategy were the main reasons we got them on board. This year we have begun to develop our digital strategy with the current resources we have seeing site visits grow 68 per cent year-on-year but with Enable as part of our team we know we will be going further in increasing our reach and achieving the desired step change.”
The new RNID website features will include:
• Unified user experience across the whole site
• Targeted and regionalised personalisation of content
• Ability to track donor journeys and create cross-promotional opportunities
• Best practice accessibility without compromising the quality of interface design or online brand
• Sensitivity to core audience needs
Brashaw said: “We have had some difficulties with our existing site due to technical constraints but we believe that we can put this behind us and create a new consistent brand experience for our employees and supporters visiting the website.
“In order to fully embrace our new strategy all aspects of our internal and external digital offering will be transformed.”
Enable has recently recruited Nick Torday as account director who will lead the RNID account and comes with seven years experience of running digital teams in the charity sector, most recently at Breast Cancer Care.
Torday said: “Working at Enable is a great challenge because we don’t compromise on the quality of work we deliver to our clients and only work on projects that we believe passionately in. This is the way all digital and creative agencies should work. RNID is exactly the sort of large, established charity we love to work with to unleash the vast possibilities of digital marketing, so the whole agency is buzzing about its decision to go with us.”
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About RNID
RNID is the largest charity working on hearing loss and hearing health. We do this with the help of our members by campaigning and lobbying, raising awareness of deafness and hearing loss, providing services and through social, medical and technical research. For more information visit www.rnid.org.uk
About Enable Interactive
Enable Interactive (www.enableinteractive.co.uk) was recently ranked the UKs No. 1 digital agency by the readers of Revolution the UK’s leading publication for the digital media industry. The agency has consistently developed and delivered bright, digital ideas for an impressive set of global clients since the company was set up by Matt Connolly and Darius Pocha in 2003. The team at Enable has produced great work for brands like WWF, British Red Cross, Breast Cancer Care as well as Clarks, Microsoft, Channel 4 and Speedo.
For more information:
Daniel Twigg or Jayne Stala at Chameleon PR
da**********@ch*********.com
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ja*********@ch*********.com
07707 377 599/ 020 7680 5520
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.