Yorkshire Building Society raises £115,000 in a month for BHF
Howard Lake | 18 January 2010 | News
Yorkshire Building Society Charitable Foundation’s ‘Heart to Heart’ fundraising appeal has raised £115,000 for the British Heart Foundation (BHF), exceeding its target by £15,000.
The ‘Heart to Heart’ Appeal ran throughout December with Yorkshire’s staff, members and the public taking part in fundraising activities including the sale of limited edition cuddly Christmas tree decorations and reindeer food for Santa’s Little Helpers. Branches also organised their own ‘Heart Tea Parties’.
Every donation towards the Appeal was matched pound for pound by the Yorkshire Building Society Charitable Foundation.
www.ybs.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.