Sausage campaign raises €50,000
Howard Lake | 14 December 2009 | News
Sausage maker Denny’s ‘Home Is’ campaign for the Simon Communities of Ireland has so far raised €50,000.
Denny has made a contribution of €1 to Simon on behalf of each person who shared their thoughts on home during a national tour or posted comments on www.homeis.ie. Denny will also use the results of the campaign research to feature people in a TV ad in 2010.
The ‘Home Is’ campaign aims to help alleviate difficulties faced by those experiencing homelessness, as part of its three year commitment to the Simon Communities.
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The campaign, which will continue until January 2010, has seen Denny tour the length and breath of the country in a ‘Home on Wheels’, and create special ‘homes’ that have popped up throughout the country on main retail streets.
Tricia Burke of Denny says: “Home and family have always been important to Denny. In our search to find out what home means to the people of Ireland today, we have found that everyone seems to be much more aware how important home life is to them and how difficult life would be without it”.
Simon says the corporate support is significant in the current economic climate where the Simon Communities around Ireland are at capacity and under increasing pressure in terms of funding.
www.homeis.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.