Bmycharity introduces 0% commission on online fundraising
Howard Lake | 1 October 2009 | News
Online giving service Bmycharity today stopped charging commission on donations to charity on its site. It has also removed its monthly fees to charities.
It is promoting this move with a ‘Free my charity’ campaign, urging supporters to “challenge other sites to stop charging too!” Other sites charge around 2% and 5%.
Bmycharity MD Ben Brabyn told UK Fundraising: “Online fundraising and sponsorship is now an established fundraising tool, and one of the most efficient ways to give. We don’t want concerns that “someone is taking a cut” to put any donor off – so commission charges must go.
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“We hope that other providers will rise to the challenge of making their services available for free, both in online fundraising and beyond. With increasing interest in sustainable business from many major corporate partners, it is now possible to fund enterprises like Bmycharity without withholding a percentage from beneficiaries – after all, they need it more than we do.”
Credit card handling charges will remain as they are outside Bmycharity’s control.
Brabyn explained on his blog post Making giving free – background and vision for the future that Bmycharity had other business models that it would focus on to help it grow based on the valuable data it had developed on donors and their giving patterns, and on other corporate affiliate partnerships.
He invited charities and charity supporters to join the company’s “Free my charity” campaign “to establish a new era in fundraising”.
More on Bmycharity
- Bmycharity launches open events on four continents (17 November 2008)
- Bmycharity passes £10m mark in online donations (23 November 2006)
- Bmycharity to close (12 March 2010)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.