State of telephone fundraising survey launched
Howard Lake | 17 July 2009 | News
Relationship Marketing and the Institute of Fundraising have launched a telephone fundraising survey to help inform the Institute in its policy and campaigning work, and to inform Relationship Marketing’s campaign for change to the current Telephone Preference Service (TPS) regulations.
The survey examines how charities currently use the telephone for fundraising, and how they would like to use the telephone to contact donors and potential supporters.
It also seeks to establish charities’ understanding of the TPS regulations and their views as to whether there is a need for change.
Advertisement
This survey follows the publication of a White Paper about telephone fundraising by Hugh McCaw, Chief Executive of Relationship Marketing, which set out the restrictions imposed upon charities by the Telephone Preference Service.
McCaw said: “After the release of our White Paper, we were inundated with encouraging responses from the sector outlining their thoughts and feelings about the future of telephone fundraising. The level of interest has prompted us to take this next step in partnership with the Institute.
“With this survey, we are hoping to capture the views of the fundraising community in quantifiable terms. The survey results will form the basis for how we go forward, ensuring sector views are considered and represented. I would urge all fundraisers to take part”.
Lindsay Boswell, Chief Executive of the Institute of Fundraising, added: “This survey is going to help us determine if there is an appetite for change from amongst our membership when it comes to telephone fundraising and TPS regulations”.
The survey is being distributed today to over 5,000 Individual members of the Institute directly. The closing date for the survey is 21st August 2009. Survey results will be analysed and published.
All interested fundraisers are invited to take part in the online survey at
www.zoomerang.com/Survey/survey-intro.zgi?p=WEB229EJDY5U9B
Photo: Mrpattersonsir on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.