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Australian online giving service comes to the UK

Australian online giving service comes to the UK

Everyday Hero, the Australian online giving service, has opened for business in the UK. In partnership with Charity Technology Trust (CTT), it is offering a no-obligation, three-month trail of its Heroix software.

In Australia Everyday Hero is used by charities including Plan International, Oxfam, and the Australian Red Cross. The company provides software for over 530 not-for-profit organisations around the world and has helped over 220,000 donors and fundraisers raise money online.

The company says that all donations that the system handles are processed via secure and PCI compliant payment gateways in either Australia or the UK.

The Heroix service operates on a web-based software as a service basis (Saas), so there is no software to download or install. It lets charities create their own branded fundraising websites.

Fundraisers can use the service to create fundraising campaigns such as sponsored sporting and challenge events, donations in lieu of gifts for weddings, anniversaries and birthdays, and in memoriam tribute pages.

According to Everyday Hero, Australian charities using Heroix have on average “raised three times more online fundraising revenue and attracted four times as many online donors whilst converting four times as many donors to supporters” as charities using a third-party branded site.

Everyday Hero and CTT are hosting a free seminar to introduce the new service at CTT’s offices at London Bridge in London on 6 July 2009 from 2 to 4pm. Contact Peggy at for details.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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