London Marathon donations via Justgiving reach £22.4 million
Howard Lake | 28 April 2009 | News
Runners in the 2009 London Marathon have raised £18,055,555.37 online via Justgiving, worth £22,459,155.11 including Gift Aid to charities. The site was used by 17,843 people who generated 524,332 individual donations.
The total income was 7% higher than last year, but the average donation had dropped from £32 in 2008 to £29.50 this year.
The average raised per fundraising page (that generated donations) was £966 (without Gift Aid).
Donations will continue to be made and Justgiving anticipates the final total to be £25 million including Gift Aid, about 10% more than was raised in 2008.
The Justgiving site recorded record donations on the Monday, Tuesday, Thursday and Friday before the event. On Friday alone, 66,785 people donated £1.597 million on the site, the most ever donated on the site in one day.
www.justgiving.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.